![]() A user can take and place this branded Raptor 3D model in their natural environment, straight from Universal Pictures’ post. ![]() Imagine how this plays out: Universal Pictures posts a 3D post on News Feed containing a Raptor 3D model to publicize Jurassic Park. Brand such as Kia and Sephora have already tested this on Facebook:ģD objects from 3D posts into Facebook Cameraįacebook users can take 3D objects from 3D posts in their News Feed and place into Facebook Camera. Brands can now directly share and activate experiences like virtually trying on products, all accessed within Messenger, on a 1:1 engagement. Now brands don’t have to message with customers solely with text. Having AR capabilities in Messenger takes this direct approach a step further. Using Messenger isn’t totally new for marketers: more and more brands are increasingly using direct messaging bots on Facebook to engage with customers. See how OmniVirt powers AR web selfies and AR objects on publisher inventory across the web AR for the Messenger Platformīrands can now integrate Facebook’s AR camera effects into Messenger. To deliver even greater reach, distribute branded experiences outside of the walled gardens of Facebook and Snap. This is important for marketers who are investing sums into developing new immersive content experiences: broadening the distribution channels for these experiences helps deliver greater return on that investment. This gives marketers another (very familiar) platform to distribute branded AR effects–outside of just Snapchat Lenses. Now, creators can share their interactive AR camera effects on Instagram. ![]() Here’s how Facebook’s VR and AR announcements impact marketers: Instagram now incorporates AR StudioĪR Studio was launched last year as a developer platform to create AR effects like masks and filters, accessed by users through FB’s Camera. It established itself as THE device manufacturer of choice for mainstream VR with the launch of Oculus Go and as a serious competitor to Snap’s AR dominance with better AR integration to popular products like Messenger and Instagram. Ultimately, we want to help marketers lead the way in embracing these new technologies and content formats to tell better brand stories.įacebook announced huge strides in both VR and AR. We’re breaking down the big announcements at F8 and Google I/O to help marketers understand how to take advantage of new tech. Of note were several announcements related to Virtual and Augmented Reality. Additionally they checked data output using advanced data and image compression techniques developed in-house.The past two weeks were filled with big tech’s annual developer conferences, where companies like Facebook and Google unveiled exciting product announcements and comment on company strategy. The company used its expertise to experiment with extracting point clouds from the camera to be viewed in real-time for creative executions. They tackled a variety of challenges, echoing Facebook’s own wider ethos of breaking new ground through constant iteration.įramestore is one of the most illustrious creative studios in the industry with innovations across all platforms from film to virtual reality. Framestore contributed its vast experience in spherical video, depth estimation, point cloud workflows, stitching and data management to these latest Surround 360 software and hardware developments.Įarly and direct collaboration with Facebook was key for the Framestore team, led by Executive Creative Director Aron Hjartarson, Senior Creative Developer and Sci-Tech Oscar winner Johannes Saam, and Creative Producer Guillaume Raffi. By oversampling 4x at every point in full 360, x24's depth-estimation algorithms produce best-in-class image quality and full-resolution 6DoF point clouds that unlock new dimensions in storytelling. x24 captures full RGB and depth at every pixel in each of the 24 cameras. X24, and its smaller counterpart, 圆, are 6DoF (six degrees of freedom) cameras.
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